AI-Generated Video: From Creative Promise to Uncanny Valley of Misinformation
OpenAI's Sora and comparable AI video tools were heralded as a democratizing force for filmmaking, yet real-world usage reveals outputs that often fall short of creative intent and exhibit a distinct âuncanny valleyâ aesthetic. The technology's primary misuse has become the spread of misinformation, especially targeting older adults, while trustworthy visual media suffers erosion of credibility. Current tools appear more suited for manipulation than for empowering creators, and no straightforward remedy has yet emerged.
When OpenAI introduced the first iteration of Sora, many creators were optimistic that the tool would lift the longstanding barrier to producing short films. The concept was simple: upload a script and storyboard sketches, and let the AI render a polished movie. Unfortunately, the demos proved outclassed by reality. Even with careful input, the outputs rarely aligned with the original vision; they hovered near the intended scene but diverged in crucial details.
The disappointment was not confined to Sora alone. Runway ML, Veo, and other generative video platforms routinely produced surfaces that looked technically correct but lacked narrative depth. They were adept at generating generic, trope-laden cutsâwhat could be described as âlookâgoodâ but, in practice, generic. A coherent story requiring intentionality and specificity remained elusive.
With the launch of Sora 2, the hardware improved: the visuals were more realistic, and dialogue generation sharpened. Yet the core issue endured. These systems generate what can be called âAI Videos,â a distinctive aesthetic that is recognisable by slight imperfections, uncanny textures, and a pervasive sense of sameness that makes the content feel artificial.
This new aesthetic resembles an uncanny valley in the digital domain. If a user describes a highâenergy promotional clip featuring a person speaking directly to the camera with ringâlight glare, jump cuts, and a bedroom backdrop, the immediate mental association is a TikTok videoâa format well understood by modern audiences. AIâgenerated footage, however, carries its own visual signature: subtle misalignments in shading, overâsmooth skin tones, or slightly offâhand movement that together provoke an instinctive discomfort, even if the specific flaws cannot be named.
The line between authentic and synthetic content is widening on platforms like YouTube, where creators increasingly employ AI to subtly enhance their videos. Users may notice smoothed facial features or sharpened details applied without the original creatorâs knowledge. The convergence of AIâaugmented and purely AIâgenerated content creates confusion and erodes trust.
These aesthetic shortcomings are exploited by bad actorsâspammers, scammers, rageâbaiters, and social manipulators. In an earlier overview, the author speculated that search engines might in the future offer AIâgenerated video summaries. While that remains speculative, the deployment of synthetic videos for malicious purposes is already in full effect.
The primary victims are older adults. Within community and family groups, fabricated videos circulate rapidlyâhealth misinformation, sensational headlines, or false statements attributed to public figures. For example, fabricated clips of wellâknown actors delivering life advice or doctored endorsements by former politicians thrive on the very platforms that were designed to foster genuine human interaction.
Such content spreads at a blistering pace. The authorâs attempts to debunk these videosâpointing out watermark logos, encouraging factâchecking, and highlighting contextual inconsistenciesâappear ineffective. The speed with which misinformation propagates outpaces human capacity for verification. Comments sections on platforms like YouTube routinely reveal genuine, emotionally invested responses to fictional personas, underscoring how easily synthetic media can infiltrate real discourse.
There is no straightforward remedy to this crisis. AI video technology has found a receptive audience, but the audience differs from the intended demographic envisioned by marketing narratives. The platformâs capabilities align more closely with enabling manipulation and deception than with supporting creative expression.
Efforts to identify legitimate, beneficial applicationsâsuch as educational tools, accessibility enhancements, or experimental artistryâhave reached the same conclusion: in practice, the technology predominantly fuels harmful uses. The broader consequence is a pervasive erosion of visual media integrity, leaving users skeptical and distrustful of authentic content.
In sum, AIâgenerated video tools such as Sora fulfill a promise that remains largely unactualized for creators. They continue to serve the interests of those who wish to engineer misinformation or manipulate audiences, thereby deepening the cultural and psychological barriers of trust that must be rebuilt in a postâdigital media landscape.