AIâGenerated Impersonations Targeting Clergy: A Growing Threat for Churches
The rise of generativeâAI deepfakes has led to a surge of scam videos masquerading as pastors, exploiting the trust placed in religious leaders. Highâprofile cases, such as Father Mike Schmitzâs YouTube channel, have highlighted the broader risk to faith communities online. Experts urge vigilance and tighter platform enforcement to protect congregants from deceptive content.
In November, Father Mike Schmitzâa Catholic priest and popular podcasterâaddressed his more than 1.2âŻmillionâstrong YouTube audience with a warning that, in some cases, the speakerâs words may not be his own. Schmitz revealed that he has become the victim of AIâgenerated impersonation scams that mimic his voice and appearance.
One fabricated video portrayed a âdemonic humanâ watching the viewers, urging them to act quickly to secure a blessed prayer. Another fake clip used a looming hourglass and claimed that âthe next trip will only take place in four months.â In both cases, the synthetic voice sounded faintly robotic, and the videos included callsâtoâaction links designed to siphon donations.
Schmitzâs own response video juxtaposed the false clips with footage of him in an L.L.âŻBean jacket over his clerical vestments, asserting, âI can look at them and say thatâs ridiculous, I would never say that. But people canât necessarily tell.â He also emphasized that the phenomenon is widespread, as comments on his channel reported impersonations of other clergy, including the Pope.
Cybersecurity analyst RachelâŻTobac, CEO of SocialProof Security, notes that pastors have become prime targets for AI scams because their digital footprintsâvideos of sermons, live streams, and socialâmedia postsâprovide ample training data for deepâfake models. âIf youâre on TikTok or Reels, theyâve probably come across your For You page,â Tobac explains. âThe imitator can appear to be a priest, wearing all the garments, standing on a pulpit, and speaking in an enthusiastic manner.â
The problem is not limited to the United States. Pastors across Birmingham, Alabama; Freeport, NewâŻYork; and Fort Lauderdale, Florida have issued public warnings. AlanâŻBeauchamp of the Ozarks had his Facebook account hacked, and an attacker posted an AIâgenerated certificate promoting a cryptocurrency scheme under his name. In the Philippines, a megachurch reported deepâfake videos of its pastors, while an evangelical church in Nebraska launched a âscammer alertâ on Facebook. Congregants have responded by sharing screenshots of purported texts and videos.
The conflation of legitimate fundraising with deceptive content is especially hazardous because many online pastors actively solicit donations. GenerativeâAI tools, combined with socialâmedia reach, enable scammers to replicate a pastorâs voice and pose a request for funds or a bank transfer. A ChurchTrac representative warned, âThe scammer can use that voice and call into a church and say âHey, would you transfer this fund to this account?ââ
An investigation by WIRED into Father Schmitzâs TikTok presence uncovered more than 20 accounts impersonating him and several other fake profiles that continued to post content after the platformâs removal of the most obviously fraudulent videos. Schmitz, who has no verified TikTok account, did not respond to comment requests.
AI impersonation extends beyond pastors. Tobac has documented viral shortâform videos of fabricated pastors who do not correspond to any real individual yet rapidly accumulate views. One such video features a ânondescript pastorâ shouting about billionaires as the true threat, posted by the account GuidedâŻinâŻGrace, whose bio claims to use AI to demonstrate a parallel universe. Without an AI label, many viewers accept the sermon at face value.
The allure of quick monetization through platforms like TikTokâs Creator Fund fuels the creation of such deepfakes. Tobac explains, âIf you can go viral quickly, you get more money.â This economic incentive also explains why some churches experiment with AI content. In September, a Dallas church released a video of a deceased political activist speaking about Christ, generated entirely by AI.
Despite the enthusiasm for AI tools among a majority of pastorsâwho reportedly use ChatGPT or Grammarly for sermon preparationâindustry watchdogs express serious concerns. OpenAIâs October 2025 report warned that hundreds of thousands of ChatGPT users exhibited psychotic or other mentalâhealth symptoms during chatbot interactions. Some of these delusions had religious undertones.
LucasâŻHansen, coâfounder of the AIâeducation nonprofit CivAI, cautions that AI may reinforce usersâ preâexisting beliefs. âAI tries to figure out what the user would like to be true and then reinforces that⊠those people who are already predisposed may find those beliefs even stronger.â
For clergy who have experienced unauthorized impersonation, adopting AI is often viewed with skepticism. Schmitz, reflecting on his childhood fascination with Terminator movies and Skynet, lamented that technology might âextend humanityâ yet ultimately erode our ability to truly know how to do things. He urged pastors to stay alert: âWe would have thought âNo, by extending technology we can travel even furtherâŠâ but we might end up doing nothing amazing at all.â